Current Problems:

               As per article http://economictimes.indiatimes.com/news/politics-and-nation/centre-clears-rs-5083-crore-as-drought-relief-for-maharashtra-mp/articleshow/50378020.cms

Long Period Average rainfall ( 1951 – 2000 ) was 89 cm but since last few years this is decreasing drastically which is directly affecting farmers and their families , also indirectly to middle class Indian families.

This is direct consequence of Global Warming , India as single country can’t really do much to improve rainfall or reduce global warming. Things will not improve drastically in coming years sadly ,because of over consumption mentality of people across developed and developing countries.

Farmers’ kids don’t have good / any education and their family has no fixed income , trapped into loan cycle , no good health facilities , poor quality of life resulting thousands of suicide each year


How Situation Can Be Fixed Easily

           Middle class families in city; who have fixed income each month can help farmers by making sure; instead of spending money on goods manufactured by non-Indian companies , they spend on products by farmers and their families.

Just like China shamelessly copies all things from US and other countries.  We should also adopt same strategy by setting up FMCG manufacturing small units in smaller towns and villages around city. These units will cater to the needs of middle class families staying in City.

These units will manufacture the good which consumers spend money on e.g. biscuits , fast food , cosmetics , mobile phones , automobile accessories and any other good belonging to non-Indian company.

Fixed Income Plans

Some of the quick fix solutions for generating fixed income for families staying in villages

1.  Instead of conducting Marriage ceremony in City do in nearby village –

     this will save lots of money of parents  and also bring in fixed income to village people

2.  Try to produce as many FMCG goods in village itself

3.  Create storage for grains , vegetables, other perishable items and supply per 

     demand  basis. This will get rid of big chain of middle men who cheat farmers and 

     middle class  in city since independence and no body cares to fix this old system.


Below are the scenarios where people in city spend huge amount of money which can be diverted to farmers’ families.

Diwali Festival

Objective: Fixed income for ladies in villages / smaller town / economically backward families in Cities

Problem/s Statement/s:

1. People don’t have time or no knowledge of preparing authentic / cheap 

    “diwali faral”  items  in their homes.

2.  Sweet shops in city over charge which majority of middle class families can’t 

     afford. Majority of them make unhealthy sweets with food adulteration.


1. Ladies in small villages surrounding city e.g. Pune will start taking orders 1-2 

    months before festival , start preparing items in team.  


2. Profit  is shared equally with each  one will be involved in preparing , packaging , 

    sales ,  marketing , finance , delivery etc. 


3. Profit sharing formula will help to get maximum commitment from each of the 

    persons involved  in this kind of small business

4. All this can be achieved through website  / app similar to amazon / uber  

    which will  serve as requests aggregator from consumers and offers from 

    various village teams.

5. With cheaper Android smart phones being purchased by many in India,  it 

    is quite easy to connect consumers with producers.

Diwali Faral and Cloths Spending in Solapur

In year 2015; people in Solapur city spent around 20 crore INR  on purchasing “Diwali Faral” ( mostly from sweet shops in city ), 15 crore on Clothes ( mostly ready made and branded clothes ) .

This spendings can be easily diverted to smaller villages surrounding solapur , who can prepare similar / better quality products at cheaper price and it will give them fixed income during festival seasons.

Few months before festival consumers in city will place orders through online s/w , mobile app , offline orders through marketing team. These orders will be distributed across producers in surrounding villages.  Few days before festival using local transport services , it will be distributed to consumer at door step. Consumer can rate , each item online similar to amazon service. Equal profit sharing formula will be applied for all the involved personnels.

Middle Class Familys’ Monthly Spendings Pattern in Solapur




Food Items ( food grains , biscuits , toast , bread etc )

FMCG Items ( bath , cloth soap / powder , sauce , jam , juices etc )

Most of these can be easily produced at village level and can be distributed to families in Solapur directly without involving any middle men.

There is no need to spend money on international companies , merchants who buy good at cheaper price and sell at much higher price to consumers in cities

Around 7,000 – 15000 Per month for family of 2 – 4 persons can be diverted to multiple families of farmers

With population of a million in Solapur, considering 50% middle class consisting of 50,000 – 75,000 middle class families. If all decide to spend money on farmers’ produces , it will improve situation drastically.


Use Case:  

                What farmers get paid per liter and what consumer pays for it ?

Current Scenario:

1.  Almost fatless milk is sold for INR 35-50 per liter , milk with little fat is sold for INR 50 to customers in Solapur.

2.  Farmer sell pure milk with full fat at INR 35 to dairies or middle men. Who later do adulteration and sell poor quality milk to consumers in big cities.



Farmers can store milk in local storage units and sell to consumers directly in cities on daily / regularly basis with local organized transport system.

Storage Solution


Delivery Solution


Payment Solution